September 19 & 20, 2016 KIDS & FAMILY MARKETING

Brussels, Roularta Conference Centre

CHECK OUT THE PICTURES OF THE DAY Watch them here

The Kids & Family Marketing Congress 2016 takes a deep dive into the fascinating world of Kids & Family Marketing. Speakers from Belgian and abroad share their knowledge about do's and don'ts, tips and tricks, best practices, cases, trends, research, and legal and ethical aspects.

On Monday September, 19 we'll focus on Kids Marketing. Tuesday will be dedicated to Family Marketing, with a special focus on moms and dads.

KFM 2016 is organized by KIDS REPUBLIC, your leading Belgian Kids & Family Marketing Agency. Find out more on the KIDS REPUBLIC website.
Contact them to discuss your project.

Pictures of the Kids Day


Pictures of the Family Day

Some of the subscribers to the previous edition:

Marketing professionals targeting kids and families,
Read on!

Should I attend KFM 2016?
If you target young families and/or kids between 3 and 13, you definitely should go to KFM 2016! The conference is a must for marketing managers, agencies, publishers as well as organizations focusing on kids and families.
But also if you want to build a life-long brand experience and relationship with a more general consumer audience, you will benefit from the learnings and insights that will be shared.

Which day(s)?
Monday, September 19 is the Kids Marketing Day. Don't miss it if you want to appeal to kids. If you're interested in families or pregnant women, you should certainly attend the Family Marketing day on Tuesday, September 20.
If a strong family strategy is key for your brand or organization, we advise you to attend both days.

Who should attend?

  • Marketing professionals: brand managers, marketing managers, communication managers
  • Digital (strategy) managers, webmasters,
  • Advertising and digital agencies
  • Publishers, digital publishers, childrens' books publishers
  • Developers, designers, interactive interface designers,...
  • Students (marketing, digital media)
  • Press: marketing/communications press, business press, press about digital media, press interested in consumer insights

some feedback to previous conferences organized by KIDS REPUBLIC:

30 speakers - 8 international orators

The program

30 speakers - 8 international orators

SEPTEMBER 19: FOCUS ON KIDS MARKETING >
SEPTEMBER 20: FOCUS ON FAMILY MARKETING >

 

About the program

The morning sessions are more theoretical in nature (but very hands-on!), most cases have been kept for the afternoon sessions.

Follow us to get updates about the program!

  • Twitter
  • LinkedIn
  • Facebook

SEPTEMBER 19: FOCUS ON KIDS MARKETING

 

Coffee and welcome

Koen Van Impe

Koen Van Impe
Founding Partner KIDS REPUBLIC and Heaven Can Wait &KOO

Koen is is the co-founder of KIDS REPUBLIC and of &KOO, and board member of the Belgian Direct Marketing Association (BDMA).
Previously he was managing partner of i-merge and CEO of Ogilvy Belgium.

Your host of the day

Koen will host the congress and guide you through the speakers.

Guido Janssens

Guido Janssens
Co-founder and operational manager KIDS REPUBLIC

As a multimedia expert since 1992, Guido Janssens started his career in the early days of the CD-i at Philips Interactive Media Center. In 1998 he joined The Web Factory, and he has not left the marcom sector ever since. In 2003 he founded Dreammachine. Since this year, he is co-founder and operational manager of Kids Republic.

 

Introduction

Introduction to the day and setting the scene.

Gerda Van Damme

Gerda Van Damme
Co-founder and managing partner KIDS REPUBLIC

Gerda Van Damme is co-founder and managing partner at KIDS REPUBLIC, a kids & family marketing agency, working for clients as Henkel, Danone, Atoma, and many other.
Gerda Van Damme is an active publisher and keynote speaker about kids marketing-related topics.
Gerda's deep knowledge of the online consumer is based upon a large experience with digital media and consumer marketing since the early nineties, at companies like Davidsfonds-Infodok, Microsoft and Dreammachine Kids.

 

Keynote: empowering kids

A major trend in society is the empowerment, even emancipation of kids. Kids are freed from limitations, and own all the tools they need to express themselves, to configure their world, and make their own choices. Gerda Van Damme shows what this means for your kids marketing.

› Download slidedeck (password required to open the file)

Cindy Smits

Cindy Smits
Konato / Cronos - Coordinator at Digitale Wolven

Cindy Smits is a passionate in IT and in working with children. Digitale Wolven (Digital Wolves) originated out of this combination. They use workshops to motivate youngsters to get their way in the world of IT in a creative manner.

 

Kids from The Maker Generation

To what extent is the latest generation of digital natives tech savvy? What’s the place of technology in their lifes and how do they cope with it? Close observation of the Digitale Wolven-workshops reveals a lot of interesting conclusions.

› Download slidedeck (password required to open the file)

Geert Torfs

Geert Torfs
Organizer You’rin and manager Onlane Belgium

Geert Torfs is responsible for the creative and business management of the Your'in Festival, offering entertainment to kids between 10 and 15 years old. He is also the managing partner of Onlane Belgium. Onlane With over 160 independent creators, Onlane (Previously Mediakraft Netherlands) is home to top online stars, channels, and content in the Benelux. They develop digital talent, create premium channels, and help brands go big on YouTube and other social video platforms. He was also the organizer of Pennenzakkenrock, and Technical Production Manager Theater at Studio 100.

 

Kids, YouTube & Marketing

Short format video is very popular with kids, and YouTube is considered by some as the main search engine for kids. 'YouTubers' are kids' biggest stars. Geert explains how to use this channel for your marketing to kids.

› Download slidedeck (password required to open the file)

LikeEline

LikeEline
YouTuber

 

 
 

Networking break

Nele Peeters

Nele Peeters
Marketing Manager Bebat

Nele Peeters is Marketing Manager at Bebat and is responsible for marketing strategy, operations and magic.
Bebat's challenges : get consumers to act for a better environment, help kids do the right thing and make it happy experiences. Nele believes in aspiration and activation, a mix of advertising, education, reward programs and activation campaigns.
Previously, Nele was Marketing and Product Manager for Multicomm, where she launched kids and mom-approved Health & Beauty products to the pan-European market for brands as Disney, Mattel a.o.

 

Marketing for kids: how to create young brand advocates

In an environment that justly protects kids from overt commercialism, how can you position your brand as a reliable partner for schools, teachers and parents and as a fun place for kids?

› Download slidedeck (password required to open the file)

Gerrit Vandendriessche

Gerrit Vandendriessche
ALTIUS Lawyers, partner

Gerrit Vandendriessche is partner at Altius Lawyers and regularly advises on computer law, privacy and data protection, electronic communications, e-commerce, outsourcing, digital signatures and certification, software, cloud services, distant sales rules, commercial practices including (on-line) advertising, and general commercial law. He also conducts ICT-related litigation.
Gerrit is a certified Data protection officer.

 

Legal aspects of the treatment of personal data of children

The new European regulation on the processing of personal data (GDPR) was voted end in April 2016 and will enter into force in May 2018. This regulation specifically refers to the processing of personal data of children, and raises the bar on several levels higher than the existing rules. Gerrit Vandendriessche gives you a brief overview of the main changes being imminent.

› Download slidedeck (password required to open the file)

 

Lunch and networking break

Ellen d'Hooge

Ellen d'Hooge
Senior Marketing Consultant Museumcard

Ellen is responsible for the overall Marketing of the Museumcard. Museumcard exists since 1981 and has gradually grown over the years.
Today, Museumcard has 1.2 million cardholders and represents over 400 museums in the Netherlands.
Young kids are a key target group for Museumcard since representing the future generation of museum visitors. Therefore, there's a strong focus on the development of the online platform Museumkids.nl, recruitment of young card holders and initiatives to engage children in museums, such as Museum Inspectors and the Rabo Museumkidsweek.

 

How do you stimulate children to visit museums and engage them so they embrace it?

That was the question the Ministry of Education Culture and Science posed in 2009. It was one that was asked to be investigated by the Dutch Museum Association. This led to 7 experiments, from free transport to the museums to free access for the parent/mentor of the child to Museum Inspectors.
Museum Inspectors, the programme inviting children to actively give feedback on their visit, rate the museum and collect votes from family and friends so as to potentially win the award of Museum Inspector of the Year, was the only one that really stood out.
Therefore, after the subsidized assignment was over, the Museum Association decided to continue and develop the programme and the online platform Museumkids.nl in order to increase awareness and engagement of children. By now there are over 4000 Museum Inspectors and more than 30 Museums proudly carrying the label Kidsproof Museum.
Since 2015 the Museumkidsplatform is integrated in Museumcard, creating extra visibilty for the platform.

› Download slidedeck (password required to open the file)

Ellen Bakema

Ellen Bakema
Coördinator Marketing Museumkids

Ellen is connected to the Netherlands Museum Association since 2006.
Responsible for the online platform Museumkids.nl and the contest Museuminspecteurs in which children rate museums and select the Kidsproof museum of the year.
A playful way of exploring the Dutch cultural heritage and give museums valuable input of their young visitors.

 
Dave Vanbrabant

Dave Vanbrabant
Manager of IW, founder of Wobot,
Teacher at De Lift

Having the privilege to head a company of likeminded consultants, his team at IW has been helping people to work together more effectively for more than 10 years with the support of IT technology. Since 2014, as a teacher at www.delifteducation.be - a non-profit school providing custom fit education – Dave is able to use his collected IT experience to help build a future for children diagnosed with ASD (Autism Spectrum Disorder) as IT professionals with extraordinary skills & abilities. And as a founder of Wobot and co-creator of the Lift Up Robotica project at the school, they investigate and facilitate how social robot platforms will be able to support everyone in a meaningful and valued way.

 

A look into the future: 'Generation alpha' and robot interaction

Social Robotics, a new and exciting technological revolution on the verge of going out into the consumer world. Offering a new and stimulating way to interact with people and present them with information and new ways to interact with your products and services.
But how do know what is the best way to involve this new technology? Well you find out by going to places with lots of kids and adults, doing some field tests and having a blast!

› Download slidedeck (password required to open the file)

Christopher Schering

Christopher Schering
cobra youth communications (Berlin), Managing Director

Christopher Schering, born in Paris, followed highschool in Germany and the USA, and did a Bank apprenticeship at Deutsche Bank AG in Cologne. He studied management studies at the University of St. Gallen, Switzerland, at the Copenhagen Business School, Denmark and at Cornell University in Ithaca, USA. He is the founder and CEO of various media and marketing companies: cobra youth communications, Webtrekk, capito and The Story Tailers.

 

Marketing in kids-tv for Nickelodeon, Germany

Nickelodeon is one of the leading kids TV stations in Germany. For their live action format "The Thundermans" cobra youth communications has developed a 360 degree "tune-in" campaign including TVC, OoH, Promotion, Web, Social Media & PR. This lecture will deliver you an insight into Nickelodeon and their format "The Thundermans" as well as showcase the creative execution of the campaign.

Come back later

 

Networking break

Victor Coolman

Victor Coolman
VP, Head of Kids & Family Brands at Nickelodeon

Victor Coolman has been working at Nickelodeon since 2007 across multiple regions including Germany, Benelux, Poland and Scandinavia. He now leads the Nickelodeon brand team in Benelux, which is responsible for the programming on the different platforms (linear and non-linear), marketing and promotion, as well as running programming for the international channels and websites from the Kids & Family portfolio.

 

Nickelodeon: finding the right balances when programming for kids

Nickelodeon is the home of surprising and funny content that is watched and loved all around the world. Victor Coolman shares his vision on how Nickelodeon sees the balance between global and local shows, linear and multiplatform programming and he gives you a sneak peek on a new local Nickelodeon show that combines it all.

› Download slidedeck (password required to open the file)

Sofie Rutgeerts

Sofie Rutgeerts
Advertising Researcher, Medialaan

Intrinsically keen on understanding human behavior, Sofie translates insights of Advertising Impact into a tangible advice on how to optimize media campaigns. MEDIALAAN covers different media platforms (TV, Online, Radio) and different types of advertising (sponsorships, events, commercials), so a bunch of research knowledge refers to the synergy of crossmedia campaigns.
Previously active at Ipsos and responsible for international research projects for amongst others Unilever, implementing the Family Goodness vision in Latin-America, Europe, Africa and Asia.

 

Measuring the effectiveness of a multi-platform strategy: case The Toy Factory on VTMKZOOM

What is the success behind The Toy Factory from vtmKzoom? By framing the effectiveness measures, kids marketeers will be empowered when designing future communication strategies.

› Download slidedeck (password required to open the file)

Verolien Cauberghe

Veroline Cauberghe
Associate Professor, Ghent University, Dept. of Communication Sciences

Verolien Cauberghe is Associate Professor at the department of Communication Sciences at Ghent University in Belgium. Her research interests are advertising effectiveness, social marketing, crisis/risk communication and the integration of new media for persuasive goals. She published amongst others in Journal of Interactive Marketing, Journal of Advertising, International Journal of Advertising, Journal of Business Research, Public Relations Review, Cyberpsychology and Behavior, Health Communication.

 

Enabling children and youngsters to cope with new advertising formats

In this presentation, the importance of empowering children and youngsters to cope with new advertising formats will be explained. First, the construct of advertising literacy will be explained. Next, the results of two studies will be presented measuring children (under twelve) and youngsters (twelve to eighteen) advertising literacy for new advertising formats. To conclude, the effectiveness of an advertising disclosure in empowering these children and youngsters will be discussed.

› Download slidedeck (password required to open the file)

Liselot Hudders

Liselot Hudders
Assistant Professor, Ghent University, Dept. of Communication Sciences

Liselot Hudders is an Assistant Professor at the department of Communication Sciences at Ghent University, Belgium. Her research focus lays on how materialism and luxury consumption, green consumption practices, and food consumption may contribute to an individual's happiness (both for children and adults). In addition, she investigates how children and youngsters cope with (new) advertising techniques and how their advertising literacy can be improved. She published amongst others in Journal of Advertising, International Journal of Advertising, Journal of Happiness Studies, International Journal of Market Research, Ecology of Food and Nutrition and Meat Science.

Kids Panel

Kids Panel

8 Kids from the 4, 5 and 6th grade from different nationalities of the Regenboogschool in Zellik will be our experts for this panel discussion.

 

Panel discussion with kids

A short panel discussion and a Q&A will allow you to get insights about how kids engage with brands. Ask the kids what you want to know in this interactive kids panel!

 

Closure

SEPTEMBER 20: FOCUS ON FAMILY MARKETING

 

Coffee and welcome

Seb De Roover

Seb De Roover
Creative Partner, &KOO

&KOO is co-founder of KIDS REPUBLIC.
The Koo agency network combines technology experts and communication specialists to deliver all possible communication services to advertisers throughout their digital transformation journey. It is part of Cronos group, the largest service provider of ICT business solutions in Belgium.
Seb also was head of Digital at Publicis, and fulfilled creative functions at Ogilvy, VVL BBDO and DDB.

Your host of the day

Seb will host the congress and guide you through the speakers.

Guido Janssens

Guido Janssens
Co-founder and operational manager KIDS REPUBLIC

As a multimedia expert since 1992, Guido Janssens started his career in the early days of the CD-i at Philips Interactive Media Center. In 1998 he joined The Web Factory, and he has not left the marcom sector ever since. In 2003 he founded Dreammachine. Since this year, he is co-founder and operational manager of Kids Republic.

 

Introduction

Introduction to the day and setting the scene.

Gerda Van Damme

Gerda Van Damme
Co-founder and managing partner KIDS REPUBLIC

Gerda Van Damme is co-founder and managing partner at KIDS REPUBLIC, a kids & family marketing agency, working for clients as Henkel, Danone, Atoma, and many other.
Gerda Van Damme is an active publisher and keynote speaker about kids marketing-related topics.
Gerda's deep knowledge of the online consumer is based upon a large experience with digital media and consumer marketing since the early nineties, at companies like Davidsfonds-Infodok, Microsoft and Dreammachine Kids.

 

The Family as a Kids Republic

Young families are families of a new breed, with new models for decision taking and new lines of influence. How can your brand engage with this new institution, the ‘Kids Republic’?

› Download slidedeck (password required to open the file)

Leah Swartz

Leah Swartz
Co-author 'Millennials with Kids'

Leah is a millennial by nature and storyteller by profession. She works as a Content Specialist at FutureCast, focusing on distilling complex ideas and complicated strategies into well-articulated, actionable insights and recommendations. Her unique perspectives on millennial consumer trends and engagement tactics have been published in PSFK, Forbes, New York Times, American Business Journals and more. She was a major contributor and author of Millennials with Kids (2015), and the lead editor of millennialmarketing.com, a top millennial marketing insights resource for marketing and brand professionals.

 

Keynote: Millennials with kids

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

› Download slidedeck (password required to open the file)

Patricia Gelin

Patricia Gelin
Ceo Institut des Mamans

Patricia founded l’Institut des Mamans, a marketing research agency specialised on families. She has been working on mother and child related topics for more than 15 years, such as child care, infant food, leisure, toys industry, hygiene, health …. She will share her marketing and research experience and her knowledge of today’s family...

Patricia Gelin CEO–Co-founder of IDM -Institut des Mamans Sciences Po, Paris –MBA in marketing, Fordham University, NY

 

9 Months Community@, 9 months in parent-to-be shoes: a harvest of insight for brands!

Follow 50 mom to be for 9 months and live their life as their world changed from every angle: Psychological, attitudinal, behavioral, or body changes…

How do they cope? What are the influencers in their life at that stage? What do they expect from brands? IDM will share insights on this strategic target.

Key learnings from the qualitative research « 9 Months Community » conducted as a pilot in France.

› Download slidedeck (password required to open the file)

 

Networking break

Peter De Clerck

Peter De Clerck
Director B2B Family Service

Peter De Clerck studied economics and has over 20 years experience in sales, marketing and management in companies as Scripta, De Persgroep and CMP Medica. Peter started as General manager with Family Service, leader in young family marketing in 2010 and is responsible as Director b2b covering the international activities of the group as of 2013. Peter has 2 boys of 14 and 17.

 

Research GfK for Family Service

Did you know that 38% of young mothers contact their bank for baby related products? Each phase in the life of an expecting family or a family with newborns has a different commercial impact. Learn from this session when young families are to hear from you as a brand, and for which products.

› Download slidedeck (password required to open the file)

Henk Hanssen

Henk Hanssen
Author 'Baby Management for Men' (Netherlands)

Hanssen wrote hundreds of reports, interviews and background stories for several weekly and monthly publications, including Rails, Panorama, Playboy, Reizen, Elle, De Zaak and Men's Health. He also worked as a copywriter for advertising agencies. He wrote the 9 Months Guide to Men, a child-birth calendar for men and the bestselling Baby Management, a book that will soon be published in the US. At the same time, he started the website IkVader.nl. Hanssen writes columns and opinion pieces, and prompted frequent guest on radio and television shows to give his views on fatherhood. In 2007 he was regarded by the men's magazine Men's Health to the 75 most influential men in the Netherlands. In 2009, feminist magazine Opzij praised him as a model for all men.

 

How to communicate with the new dad

Fatherhood is the specialty of Henk Hanssen, author of several books on fatherhood and editor of the popular website IkVader.nl. What do fathers want today? How do you communicate with men about fatherhood? What are father vitamins? These are questions to which Hanssen gives an incisive and expert answer with historical anecdotes, cultural trips, research data and of course catching images.

› Download slidedeck (password required to open the file)

 

Lunch and networking break

Amélie Rombauts

Amélie Rombauts
Trendwolves

Amélie Rombauts is Trendwolves' hunter for Gen Y parents. She recently co-wrote the book Framily (Filip Lemaitre/Amélie Rombauts - Lannoo, 2016) a reflecting tool for Millennial parents and a manual for professionals who want and need to understand them better.

Based on her insights, Amélie offers consultancy and lectures about Millennial parents. She also blogs on all kinds of family matters on daronsdaronnes.com.

For the previous 15 years Amélie has been working in communication and PR, managing accounts for fashion brands as Essentiel, Café Costume, River Island, JBC, and health care organization Movember Worldwide. Storytelling runs through her blood.

 

5 Brands who understand Millennial parents

Together with their framily, Millennial parents form a marketing savvy audience with new expectations, creating new challenges for brands.
Amélie takes you on an trip through Millennial proof campaigns and inspiring ideas from brands who completely understand this new generation of dads and moms.

Guido Janssens

Guido Janssens
Co-founder and managing partner KIDS REPUBLIC

As a multimedia expert since 1992, Guido Janssens started his career in the early days of the CD-i at Philips Interactive Media Center. In 1998 he joined The Web Factory, and he has not left the marcom sector ever since. In 2003 he founded Dreammachine. Since this year, he is co-founder and operational manager of Kids Republic.

 

Back2school: the 2016 season and the Kangourou backpacks from Colruyt as a best practice

This session starts with an overview of back to school trends & cases.

› Download slidedeck (password required to open the file)

Then Sofie focuses on the Kangourou house brand of Colruyt Group which premiered this season its schoolbag collection developed by kids… a real back-to-school best practice!

› Download slidedeck (password required to open the file)

Sofie Priels

Sofie Priels
Colruyt Group, Brand Manager

After a career in various marketing roles at Henkel, o.a. as product manager for Pritt Benelux, Sofie became Brand Manager at Colruyt Group. Sofie is also active as a colour and style consultant.

Jens Wiesehöfer

Jens Wiesehöfer
Chief Operating Officer (COO) of KB&B, Hamburg

Jens Wiesehöfer, father of a two and a half year old son, is working in the kids,-youth-and family-marketing since 18 Years. In 2014, he took over the position as Chief Operating Officer at KB&B - The Kids Group - a full-service Marketing-Agency for Kids-and Family-Markting, based in Hamburg.
Strategy, Business- and product-development, communication-concepts, packing, graphic-design and consulting for clients like Deutsche Lufthansa, Sony-Music, Migros or Stabilo are on his agenda.

 

Mounds- a kids-and-family-festival in Serfaus-Fiss-Ladis/Austria. A touristic marketing-idea and a brand-cooperation-concept

Serfaus-Fiss-Ladis is one of the leading family-holiday-regions in Austria with customers from all over Europe. To increase the number of nights especially in the early-summer-weeks, KB&B developed the concept for a big music-and-entertainment-festival for kids and families. Sony Music and Serfaus-Fiss-Ladis, both clients of the Agency, were successfully connected, a multi-channel-communication-concept was created and led the premiere in 2016 to great success. The lecture will provide the participants with insights regarding the marketing-and product-strategy of a touristic region as well as showcase some interesting details of this event.

› Download slidedeck (password required to open the file)

 

Networking break

Christopher Schering

Christopher Schering
cobra youth communications (Berlin), Managing Director

Christopher Schering, born in Paris, followed highschool in Germany and the USA, and did a Bank apprenticeship at Deutsche Bank AG in Cologne. He studied management studies at the University of St. Gallen, Switzerland, at the Copenhagen Business School, Denmark and at Cornell University in Ithaca, USA. He is the founder and CEO of various media and marketing companies: cobra youth communications, Webtrekk, capito and The Story Tailers.

 

Family-Marketing in the Financial Sector: UBS Switzerland Case Study

UBS Switzerland is the market leader in private and retail banking in Switzerland. UBS specially focusses on young families. cobra youth communication has developed a new strategy splitting the target group into four segments: parents with pre-school kids, school kids, apprentices/trainees and students. Along this new target group strategy different communication measures have been developed and launched. This lecture will deliver you an insight into the UBS strategy and will showcase some of the creative executions.

Come back later

Tine De Herdt

Tine De Herdt
Idee Fiks, Sales en Externe Communicatie

 

The newspaper catcher for Het Belang Van Limburg

See how a brand without a typical kids product can attract families using the power of a family event. Idee Fiks gives you some insights in this strong medium towards families. 'The newspaper catcher' for Het Belang Van Limburg is a best practice in this field.

› Download slidedeck (password required to open the file)

Dirk Deroost

Dirk Deroost
Co-Founder Cronos Group

Dirk is co-founder and commercial director of the Cronos Group, the e-business integrator. Cronos is formed by a network of IT-related businesses in the Benelux where about 3,500 technology and communications specialists are employed. More than 200 business units and competence centers have an explicit focus on any specialized field with the aim to be the best in that field, whether it's video, social media or ERP software.

 

Kids & families as important company stakeholders

What does it mean for a company to see kids & families as important stakeholders? Not only by occasional and anecdotic acts, but as a truly lived HR strategy and a long term vision.

› Download slidedeck (password required to open the file)

 

Closure by Gerda Van Damme

Our partners

This congress has been organized with the support of:

x

Privacy policy

Introduction
This Privacy Policy explains how we collect and use information from visitors to our Web site and for which purpose.

Purpose of this privacy policy
We collect and process certain personal data relating to you. Personal Data are any information relating to an identified or identifiable individual.

We are committed to ensure the protection of your personal data and your privacy. As a result, we safeguard the information you supply and we collect about you, and only use your personal data in compliance with the Belgian Law of 8 December 1992 regarding the protection of privacy with respect to the processing of personal data, as modified by the law of 11 December 1998.

We may amend this Privacy Policy from time to time in order to comply with all applicable laws and regulations.

What kind of personal data do we collect?
We collect personal data relating to your details and personal interests, as provided by you through the registration process or otherwise. These data will include your name, first name, your postal and e-mail address, your telephone number, your company and your function.

We also collect and process data gathered through your use of our Web site (browsing). These data may include your visitor ID, the date and hour of your visit (timestamp), the type of browser you use, your IP address, and the pages visited , as well as data related to the type of files you download from our Web site.

These data may be collected though the use of cookies. A cookie is a small text file generated by a software application on a Web site and stored on the hard disk of your computer. Cookies may contain a number of information, including your login, password and preferences. The use of cookies enables us to keep record of your visit and your browsing preferences in order to provide you with a more enjoyable visit by delivering faster and more personalised services. Your Internet browser may automatically be set to accept cookies. You may customise your Internet browser to ensure that it informs you of all cookies that are sent to your hard disk. You may also set your Internet browser so that it refuses cookies, although this may reduce your experience on our Web site or prevent you from accessing some of its sections.

Purpose of collection and processing of personal data
We may use your personal data for statistical purpose and to monitor your visit to improve the content and services we propose. We may also use your personal data to answer your requests and to send you our newsletter if requested.

We will not use your personal data for other purposes than those stated in this Privacy Policy.

We will not keep your personal data for longer than necessary.

We may communicate your personal data to any affiliate of Dreammachine, located in countries within the European Union and in any country outside the European Union even though this country does not provide for an adequate level of protection for your personal data, when such communication is required to provide you with personalised services, for statistical purposes or to monitor your visit on our Web sites to improve the content and services we propose. We will not communicate your personal data to any other third party.

Links to third party Web sites
Our Web site may contain links to third party Web sites. We do not assume any responsibility whatsoever for the privacy policies of these sites and do not, in any way, warrant that the data protection practices in force in these Web sites comply with all applicable legislation and regulations on data protection. We encourage you to review the privacy policy of each of these sites before disclosing any of your personal data.

Security of your personal data
We have taken measures to ensure that your personal data are protected from unauthorised access, deletion or modification. We will make reasonable efforts to ensure that your privacy interests are protected. Your personal data will only be disclosed to authorised persons within our group.

Your rights
Pursuant to the Belgian law of 8 December 1992 (as modified), you are entitled to access your personal data, as collected and processed by us, and to obtain the modification or deletion of the data if the data are incorrect or unnecessary for the purposes for which the data were collected. You may obtain access to your personal data by sending a written, dated and signed request, together with a copy of your identity card to info@kids-republic.be).

For additional information, you may also consult the public register of automated processing kept by the Belgian Commission for the Protection of Privacy, Porte de Hal/Hallepoort, 5-8, 1060 Brussels.